I used to churn out standalone blog posts, tweets, videos, and newsletters in separate silos—and burn out.
Then I discovered the magic of content repurposing: create one deep-dive “pillar” piece and spin it into nine distinct formats across multiple channels.
Here’s my step-by-step flywheel that turns a single idea into a multi-platform marketing juggernaut.
1. Start with One Pillar Content
Pick either:
- A long-form blog post on your site, or
- A detailed thread on X (formerly Twitter)
Make it robust, with clear sections and easy-to-scan headers. This is your “source of truth.”
2. Repurpose to LinkedIn & Reddit
- LinkedIn: Turn each section into a 2–3 sentence post. Add a personal anecdote or key takeaway to spark conversation.
- Reddit: Find the most relevant subreddit, share a concise summary, and invite feedback or questions.
3. Craft a Detailed Email Newsletter Issue
Your subscribers love exclusives. Expand on one subtopic, include extra tips or a behind-the-scenes look, and send it as a standalone issue.
4. Create a 5–8 Minute YouTube Video
Walk viewers through your pillar content: use slides, on-screen annotations, or live screencasts. Link back to your blog or X thread in the description.
I’ve even made a full YouTube tutorial on this process—watch it here
5. Cross-Post to Facebook Video
Upload your YouTube file (or a trimmed version) to Facebook Business with a catchy caption and a call-to-action back to your channel or blog.
6. Produce 10+ Short Clips with Vizard.ai
- Vizard.ai can auto-extract highlights, captions, and animations.
- Export 10–15 second snippets—each focusing on a key tip or quote.
7. Push the Shorts Everywhere
- YouTube Shorts: Drop your clips natively for extra discoverability.
- Instagram Reels: Use vertical format, trendy music, and on-screen text.
- TikTok: Add a hashtag strategy and a punchy caption to ride the algorithm wave.
Why This Works as a Flywheel
- Maximizes ROI: One hour writing a blog post turns into nine hours of cross-platform content—without inventing new ideas.
- Boosts SEO & Authority: Every repurposed asset links back to your pillar, amplifying backlinks and dwell time.
- Reaches Diverse Audiences: Some people prefer email, others video, others bite-sized snippets. You meet them where they are.
- Builds Momentum: Engagement on one channel drives traffic to the rest, creating a self-reinforcing loop.
Your Next Move
- Pick your next pillar topic—your biggest insight or hottest trend.
- Follow the nine-step repurposing plan above.
- Track performance on each platform and double down on the ones that convert.
With this flywheel, you’ll never run out of content ideas—and your reach will compound every week.
Ready to turn one post into nine?
